Everything I do splits into three buckets: Code, Craft, and Create. Most people only ever see one of them at a time — someone sees the finished product and thinks "craft," or sees a Pinterest pin and thinks "create" — but all three are running underneath both Marie Gems and Marie Glow Studio at the same time, all the time.
Code: websites, Shopify, SEO
This is the technical backbone. Building and maintaining the Shopify storefront, handling SEO, understanding how a website actually functions instead of just what it looks like. This is the piece that came first, through a web design education, and it's the foundation everything else sits on top of.
Craft: DTF, apparel, drinkware, custom products
This is the hands-on making — actually producing the physical products that Marie Gems sells. DTF transfers, apparel, drinkware, custom product work. This is the part most people picture first when they think about the business, because it's the most visible, tangible piece. But it's only one-third of what actually runs the shop.
Create: branding, Pinterest, content, Canva
This is the visual and voice layer — branding decisions, Pinterest strategy, content creation, working in tools like Canva to bring a look and feel to both businesses. This is the piece that makes Marie Gems and Marie Glow Studio recognizable, not just functional.
Why having all three under one roof is rare
Most small businesses have to hire out at least one of these three. Someone who can code usually isn't also the one hand-making product. Someone who's great at brand and content usually isn't the one handling backend SEO. Having Code, Craft, and Create all under one person means every decision across both businesses gets made with the full picture in view — nothing gets lost in translation between "the person who builds it," "the person who makes it," and "the person who markets it," because that's all the same person.
That's also exactly what makes Marie Glow Studio different from a typical Pinterest or marketing service — it's not marketing bolted onto a business that doesn't understand the technical or hands-on side. It's built by someone who's actually run all three at once.